Despite of relatively lower attendance of the exhibition compared to the past years, exposition of USSPA attracted many new potential spa customers. It was obvious that some companies cut their marketing costs for this year; several “big players” in different fields were missing among exhibitors. Nevertheless USSPA keeps its high standard and visitors positively appreciated it. In general there was a chance to trace the turnover in the behavior of visitors against the last year, when economic crisis was the main topic. Public is already expecting resumption to better tomorrows. Right during the trade fair USSPA welcomed new customers, which availed the fair sale. In the matter of the business USSPA exceeded last year’s fair.